9 Steps to More Profitable Relationships
Bruce Merrifield, President
Merrifield Consulting
Wednesday, September 20, 2017
•competitive strategy •order fullfilment •distribution management best practices •profit training •big data •profit strategy •management strategies •new opportunities for distribution industry
In this video interview, Randy MacLean and Bruce Merrifield discuss tactics with the potential to redefine your relationship with customers. This includes a 9-step process aimed at transforming a transactional relationship with an account into a partnership.
This 9-step process is targeted towards high gross profit, high velocity accounts where CTS inefficiencies are wasting your company's time and profits. As an added bonus, the techniques that Bruce describes often result in getting far more business from the account!
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Gross Margin Fixation
Bruce Merrifield, President
Merrifield Consulting
Wednesday, September 13, 2017
•distribution management best practices •profit strategy •management strategies •Wholesale Distribution Industry •how to compete with AmazonSupply •distribution industry trends •new opportunities for distribution industry •cost-to-serve math •cost-to-serve in distribution •segmentation •LIPA
In this video interview, Randy MacLean and Bruce Merrifield discuss how a fixation on gross margin – without looking at cost-to-serve (CTS) – has blinded countless distributors and limited their ability to achieve profitability.
There's no such thing as a magic number when it comes to gross margin. Many forego incredible deals because they get too caught up with the sale's gross margin rather than looking at the larger picture. Learn how to avoid this problem within your organization.
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com
How to Turn Big Data Into Big Profits!
Bruce Merrifield, President
Merrifield Consulting
Wednesday, September 06, 2017
•Amazon Supply •competitive strategy •profit analytics •big data •expert interview •management strategies •industry perspective •AmazonSupply.com •Quantum Profit Management (QPM) •distribution industry trends •new opportunities for distribution industry •business math for distribution •business model
Top companies like Amazon can leverage big data to predict consumer buying habits while other companies may feel overwhelmed by big data. How does your company use its data?
In this interview, Bruce Merrifield discusses how big data can be used to identify inefficiencies within your company and how distributors can use this information to improve their overall profitability.
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Amazon Tactics: Know Your SKU Profit Winners and Losers
Bruce Merrifield, President
Merrifield Consulting
Wednesday, August 30, 2017
•QPM •Quantum Profit Management (QPM) •business math for distribution •cost-to-serve math •LIPA •line-item profit analytics in distribution
Most likely, 200 of your SKUs are hugely profitable, but another 200 are hugely unprofitable. Amazon knows SKU profitability and exploits informational blindness in this area. Want to get smarter, too? This video will show you how!
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com
The Advantages of Segmentation
Bruce Merrifield, President
Merrifield Consulting
Wednesday, August 23, 2017
•competitive strategy •customer service •customer demographics •distribution management best practices •market segmentation •profit strategy •distribution industry trends •new opportunities for distribution industry •cost-to-serve math •cost-to-serve in distribution •segmentation
In this video interview, Randy MacLean and Bruce Merrifield discuss the benefits of segmentation and how this approach can help distributors achieve far greater levels of profitability.
The discussion includes an outline of how segmentation works as well as some suggestions for specialized business models.
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com
A WayPoint Client and Whale Curve Success Story
Bruce Merrifield, President
Merrifield Consulting
Wednesday, August 16, 2017
•competitive strategy •profit analytics •WayPoint Analytics •distribution management best practices •whale curves •management strategies •Wholesale Distribution Industry •customer profitability ranking report •new opportunities for distribution industry •business math for distribution •wholesale distribution basic math
What can be accomplished in just 2 years through using the whale curve to adjust your business practices? For one WayPoint client, the answer was a five-fold increase to the bottom line!
Learn how the distributor was able to massively ramp up its profitability even as it lost many of its customers.
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For more information about Bruce Merrifield, visit: www.merrifieldact2.com