LIPA: Prophet of Customer Needs
Bruce Merrifield, President
Merrifield Consulting
Wednesday, July 10, 2019
•customer service •WayPoint Analytics •market segmentation •pricing strategies •business math for distribution •LIPA •line-item profit analytics in distribution •eCommerce •activity-based costing •Randy MacLean •customer profitability analysis •Bruce Merrifield •sales strategy •Merrifield Consulting •money-losing customers •strategic profitability analysis •concierge customer service •counter sales •managing profit •analyzing delivery •controlling profits •Business Intelligence
Base-level analytics for distribution doesn't cut it anymore. If you wish to deliver next-level service excellence, you need to use next-level profit analytics to make the job affordable and effective. Randy MacLean and Bruce Merrifield discuss how to use analytics to succeed in service excellence.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Beating Amazon at their Own Shipping Game
Bruce Merrifield, President
Merrifield Consulting
Wednesday, July 03, 2019
•Amazon Supply •order fullfilment •big data •AmazonSupply.com •eCommerce •business analytics •optimizing inventory •delivery costs •optimizing operations •Financial Costing • analyzing fleet costs • set delivery price •analyzing delivery
Amazon has changed the way they do shipping, and the rest of the market has had to find a way to keep up with their impressive feats in transport. The nice thing about the system they're using is that it can be scaled down so that smaller companies can succeed with something similar. Randy MacLean and Bruce Merrifield lay out a plan for how you can make it work for you and your company.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
How to Boost Your Bottom Line Without Price Hikes
Bruce Merrifield, President
Merrifield Consulting
Wednesday, June 26, 2019
•profit analytics •2020 Vision •WayPoint Analytics •big data •profit strategy •line-item profit analytics in distribution •profit gains •money-losing activities •Randy MacLean •Gross Profit Margin •Bruce Merrifield •cost cutting •Merrifield Consulting •money-making •profitability management •profit metrics
There are many ways for companies to lower their bottom line, some more effective than others. "Buy low sell high" is one that hasn't been shown to work for decades now, so what strategy are you going to use? Watch Randy MacLean and Bruce Merrifield discuss some less-considered methods of getting the bottom line down.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
An Analytical Boost to Service Excellence
Bruce Merrifield, President
Merrifield Consulting
Wednesday, June 12, 2019
•customer demographics •market intelligence •WayPoint Analytics •expert interview •LIPA •balance •customer segmentation •business analytics •Randy MacLean •Bruce Merrifield •Merrifield Consulting •business strategy •customer analysis model •managing customers for profit •concierge customer service •Advanced Cost & Profit Analytics
When using advanced analytics, companies can usually identify a small handful of customers who are especially profitable, and generate the core of profit. Once you know who these accounts are, you can give them special customer service to make sure you hold on to your biggest money makers. In this video Randy and Bruce discuss how it works.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Getting a Deeper Understanding of Costs
Bruce Merrifield, President
Merrifield Consulting
Wednesday, April 10, 2019
•profit analytics •WayPoint Analytics •cost-to-serve math •cost-to-serve in distribution •LIPA •line-item profit analytics in distribution •High Potential Accounts (HPAs) •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •customer segmentation •costing rules •business analytics •Randy MacLean •distributor sales analytics •distribution analytics •cost to serve analytics •NBC •NBC (Net Before Comp) •Margin vs NBC •customer profitability analysis •Bruce Merrifield •cost cutting •payroll efficiency •Merrifield Consulting •cost analysis •cost reduction •customer profitability •cost reduction analysis •profitability management •account strategy •profit metrics
There is more to your costs that meets the naked eye. Taking a simple look at things, you can see the items that you make more or less money from overall. You can see which items are profitable. Most financial systems are not refined enough, and don't provide enough information to tell you the whole story of which products make you the most money. You need to find a deeper, more intelligent analytical system to truly understand what to do, and how to do it.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Harnessing the Energy of Millennials
Bruce Merrifield, President
Merrifield Consulting
Wednesday, April 03, 2019
•2020 Vision •WayPoint Analytics •management strategies •personnel development •change management •Randy MacLean •Bruce Merrifield •effectively managing people •management techniques •people management •leading change •personnel issues •Merrifield Consulting
The millennial coming into the market are energetic, ambitious, and won't be held back. They do away with old, outdated practices, and they aren't interested in "just settling". In this video, Bruce Merrifield and Randy Maclean discuss how to approach your employees with a growing millennial workforce, so you can harness their energy, rather than eating their dust.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com