Why In-House Analytics Fails
Randy MacLean, President
WayPoint Analytics
Wednesday, October 14, 2020
•customer demographics •WayPoint Analytics •efficiency •efficiency metrics •activity-based costing •business analytics •Randy MacLean •whale curve •customer analysis model •optimizing operations
Everybody needs analytics but much how time or expertise can you spend on generating the numbers? Assuming you've freed up the right resources, do you even know what you are looking for? And will the reports lead to actionable profit gains?
In this webinar, Randy MacLean, founder of WayPoint Analytics, will brief you on the do's and don'ts of total-costing endeavors and will show you that there are options to fast track results.
Downloads: In-House.pdf
For more information about Randy MacLean, visit: www.waypointanalytics.net
2020 Q4 Brief - Exploiting / Optimizing the Recovery
Randy MacLean, President
WayPoint Analytics
Wednesday, October 07, 2020
•WayPoint Analytics •WayPoint reports •executive briefing •efficiency •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •Randy MacLean •strategic planning •best customers •coronavirus •COVID-19 •pandemic •cash-flow protection •profit deltas •market shake-up •recovery
Although the effects of the pandemic are still with us, the recovery is well underway. Pent-up demand is driving unprecedented opportunities and you need to act now to capture them. 2020 Q4 is the time companies can take great leaps in market position, actively shaping their competitive landscape for years to come.
Downloads: 2020Q4-ExecBrief.pdf
For more information about Randy MacLean, visit: www.waypointanalytics.net
Staying Effective in the Changing World of Sales
Bruce Merrifield, President
Merrifield Consulting
Wednesday, December 04, 2019
•competitive strategy •WayPoint Analytics •management strategies •industry perspective •change management •Innovate for the Future •innovation •operational excellence •Randy MacLean •Bruce Merrifield •Merrifield Consulting •business strategy •strategic planning
Distribution companies need to evolve with the market, and in order to do so one must constantly ask "WHY are we doing it this way?", and "Does this still make sense?". This is an important part of spotting opportunities for innovation. In this video Randy MacLean and Bruce Merrifield discuss how to pay attention to the "switches" happening in your industry, and how to make the most of the opportunities to be ahead of the trends of innovation.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
LIPA: Prophet of Customer Needs
Bruce Merrifield, President
Merrifield Consulting
Thursday, October 03, 2019
•customer service •WayPoint Analytics •market segmentation •pricing strategies •business math for distribution •LIPA •line-item profit analytics in distribution •eCommerce •activity-based costing •Randy MacLean •customer profitability analysis •Bruce Merrifield •sales strategy •Merrifield Consulting •money-losing customers •strategic profitability analysis •concierge customer service •counter sales •managing profit •analyzing delivery •controlling profits •Business Intelligence
Base-level analytics for distribution doesn't cut it anymore. If you wish to deliver next-level service excellence, you need to use next-level profit analytics to make the job affordable and effective. Randy MacLean and Bruce Merrifield discuss how to use analytics to succeed in service excellence.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
An Analytical Boost to Service Excellence
Bruce Merrifield, President
Merrifield Consulting
Thursday, September 19, 2019
•customer demographics •market intelligence •WayPoint Analytics •expert interview •LIPA •balance •customer segmentation •business analytics •Randy MacLean •Bruce Merrifield •Merrifield Consulting •business strategy •customer analysis model •managing customers for profit •concierge customer service •Advanced Cost & Profit Analytics
When using advanced analytics, companies can usually identify a small handful of customers who are especially profitable, and generate the core of profit. Once you know who these accounts are, you can give them special customer service to make sure you hold on to your biggest money makers. In this video Randy and Bruce discuss how it works.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Getting a Deeper Understanding of Costs
Bruce Merrifield, President
Merrifield Consulting
Wednesday, April 10, 2019
•profit analytics •WayPoint Analytics •cost-to-serve math •cost-to-serve in distribution •LIPA •line-item profit analytics in distribution •High Potential Accounts (HPAs) •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •customer segmentation •costing rules •business analytics •Randy MacLean •distributor sales analytics •distribution analytics •cost to serve analytics •NBC •NBC (Net Before Comp) •Margin vs NBC •customer profitability analysis •Bruce Merrifield •cost cutting •payroll efficiency •Merrifield Consulting •cost analysis •cost reduction •customer profitability •cost reduction analysis •profitability management •account strategy •profit metrics
There is more to your costs that meets the naked eye. Taking a simple look at things, you can see the items that you make more or less money from overall. You can see which items are profitable. Most financial systems are not refined enough, and don't provide enough information to tell you the whole story of which products make you the most money. You need to find a deeper, more intelligent analytical system to truly understand what to do, and how to do it.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com