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War Stories
Interesting Solutions to Everyday Challenges

War Stories: Vendor-Managed Inventory

Bruce Merrifield, President
Merrifield Consulting

Wednesday, May 14, 2014

•profit strategy •expert interview •profit war stories

Bruce Merrifield talks about how one small company turned a big loser into a big winner, raised customer service and protected the account with a Vendor Managed Inventory Program.

By discussing total annual consumption with customers, you can figure out the most effective way to schedule supplies, which helps the customer avoid downtime and reduces unnecessary transactions, and saves paperwork. The process will also build loyalty and make your customers think twice about switching suppliers. A VMI Program, when structured properly, is actually a customer-centric demand replenishment solution that drives sales. Watch the video above to learn more about VMI.

The war stories series recounts scenarios where profit gains have been driven in situations that are quite typical in most organizations.

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com


War Stories: Cherry Pickers

Bruce Merrifield, President
Merrifield Consulting

Wednesday, May 14, 2014

•WayPoint Analytics •sales practices •profit strategy •profit war stories •Randy MacLean •wholesale distribution •Bruce Merrifield •Merrifield Consulting •sales tactics •taking action with customers •money-losing customers

Bruce Merrifield talks about working with (or dealing with) customers he calls cherry-pickers, meaning that they give you minimal business, ordering their bulk from other suppliers. By you fulfilling their orders, you're actually losing money.

Learn what to do with these customers, including how to maintain a good relationship with them while correcting the situation, turning the customer and the situation from a giant loser into a win-win for all.

The war stories series recounts scenarios where profit gains have been driven in situations that are quite typical in most organizations.

[click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com


War Stories: Freaks of Nature

Bruce Merrifield, President
Merrifield Consulting

Wednesday, May 14, 2014

•distribution management best practices •sales practices •profit strategy

Bruce Merrifield discusses some of the anomolies that can crop up in wholesale distribution company customers who turn into zombie-like beings who don't die. Instead, they eat into the profits in their environments.

Many times, upon careful inspection and deep digging, you'll find customers who do the same — eat into your profits slowly. It's important to take a granular look at the actual line items of invoices and practices in your operations to learn what's really going on and where your profits are going.

The war stories series recounts scenarios where profit gains have been driven in situations that are quite typical in most organizations.

[click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com


War Stories: Service Innovations

Bruce Merrifield, President
Merrifield Consulting

Wednesday, May 14, 2014

•competitive strategy •profit strategy •expert interview •profit war stories •management strategies •pricing strategies •Wholesale Distribution Industry •distribution industry trends •new opportunities for distribution industry

Bruce Merrifield talks about finding service values that focus on the needs of core business, then shaking things up to deliver them. These innovations can produce significant and lasting profit gains, as well as substantial competitive advantages.

Bruce's story is a really good example of how you can creatively think around some of the issues, and basically build your service model into something that's unassailable by the competition.

The war stories series recounts scenarios where profit gains have been driven in situations that are quite typical in most organizations.

[click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com