How to Read a Whale Curve
Randy MacLean, President
WayPoint Analytics
Wednesday, January 11, 2017
•whale curves •WayPoint reports
Randy MacLean, founder of WayPoint Analytics, introduces the profit whale curve charts that illustrate the backbone principles of profit analysis as you evaluate your cost models within WayPoint. He explains the different shapes of curve that may appear in your data and discusses how to interpret the curves. He illustrates the whale curve charts for both customer and product review.
For more information about Randy MacLean, visit: www.waypointanalytics.net
Whale Curves: Ratios
Bruce Merrifield, President
Merrifield Consulting
Wednesday, August 31, 2016
•whale curves •Quantum Profit Management (QPM)
Randy MacLean and Bruce Merrifield discuss how ratios of money-making to money-losing accounts are used as a strategic cornerstone for building massive profit and cash-flow gains.
Hear how one company with great leadership put together a tactical plan that delivered a 40% revenue increase, massive profit gains, and terrific bonuses to the entire workforce.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Whale Curves: Posting Record Gains
Bruce Merrifield, President
Merrifield Consulting
Sunday, June 15, 2014
•whale curves
Randy MacLean and Bruce Merrifield discuss how the dynamics of whale curves shows the results of one company's profit initiatives, driven by WayPoint information and a smart management team.
Using the strategies and tactics of Quantum Profit Management, this company posted a 500% profit gain in only two years, eclipsing the company's best years while deep in the recession. This may inspire your team to set your own records.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Whale Curves: Small Items
Bruce Merrifield, President
Merrifield Consulting
Thursday, May 15, 2014
•whale curves •expert interview
Randy MacLean and Bruce Merrifield discuss a whale curves of SKU profitability and how to address the challenges of low-value items that drain profits.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Whale Curves: Best SKUs
Bruce Merrifield, President
Merrifield Consulting
Thursday, May 1, 2014
•whale curves
Randy MacLean and Bruce Merrifield talk about how to identify and boost profits were you're already doing well, and take customer service and customer loyalty over the top when you do so.
This is a great starting point for developing profit strategies that are the quickest and easiest to implement.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Whale Curves: Key Performance Indicators
Bruce Merrifield, President
Merrifield Consulting
Tuesday, April 15, 2014
•whale curves •opinion / commentary •expert interview •sales compensation design
Randy MacLean and Bruce Merrifield discuss measures and incentives to get people focused on profit gains.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com