www.quantumprofitmanagement.com Quantum Profit Management
Profit-Value Segmentation

Randy MacLean, President — WayPoint Analytics

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Customer and market segmentation is a critical tool for increasing company efficiency and profitability. With good segmentation, a company can narrow its sales focus to accounts that are a perfect fit, and then offer much better pricing and much more focused service to those accounts.

However, without sophisticated analytical tools, effective customer segmentation is beyond the reach of companies. This video discusses the benefits and the internal methodologies for a segmentation model that produces rapid growth and high profits.

For more information about Randy MacLean, visit: www.waypointanalytics.net

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