www.quantumprofitmanagement.com Quantum Profit Management
How to Read a Whale Curve

Randy MacLean, President — WayPoint Analytics

•whale curves •WayPoint reportsRandy MacLean, founder of WayPoint Analytics, introduces the profit whale curve charts that illustrate the backbone principles of profit analysis as you evaluate your cost models within WayPoint. He explains the different shapes of curve that may appear in your data and discusses how to interpret the curves. He illustrates the whale curve charts for both customer and product review.

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For more information about Randy MacLean, visit: www.waypointanalytics.net


Bruce Merrifield — Merrifield Consulting

A WayPoint Client and Whale Curve Success Story


Learn how this distributor was able to massively ramp up its profitability even as it lost many of its customers.

Bruce Merrifield — Merrifield Consulting

How Customer Segmentation Unlocks Hidden Profits


Bruce Merrifield of WayPoint Analytics teaches the importance of customer segmentation and the insights it can offer your distribution company.

Bruce Merrifield — Merrifield Consulting

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What is the value of the APIC conference for a business, and why does it stand out above other education programs?