Bruce Merrifield, President — Merrifield Consulting
•whale curves •expert interview
Thursday, May 15, 2014—Randy MacLean and Bruce Merrifield discuss a whale curves of SKU profitability and how to address the challenges of low-value items that drain profits.
For more information about Bruce Merrifield, visit: www.merrifieldact2.com
Bruce Merrifield and Randy MacLean discuss the handful of key customers in your business, and how to keep them happy and loyal.
Top companies like Amazon can leverage big data to predict consumer buying habits. Bruce Merrifield discusses how you can do this too!
Continuance of the Enterprise Account Selling Model video series. Refers to a preceding video. Drawn from Bruce's presentation at APIC on March 1, 2016.
What to do with your top accounts.
Learn how this distributor was able to massively ramp up its profitability even as it lost many of its customers.
Bruce Merrifield of WayPoint Analytics teaches the importance of customer segmentation and the insights it can offer your distribution company.
What is the value of the APIC conference for a business, and why does it stand out above other education programs?
Getting Results with a Customer Audit
Bruce Merrifield and Randy MacLean discuss profit strategies for wholesale distributors that will raise their cost-to-serve and profits.