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Whale Curves: Small Items

Bruce Merrifield, President — Merrifield Consulting

•whale curves •expert interviewRandy MacLean and Bruce Merrifield discuss a whale curves of SKU profitability and how to address the challenges of low-value items that drain profits.

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com


Bruce Merrifield — Merrifield Consulting

An Analytical Boost to Service Excellence


Bruce Merrifield and Randy MacLean discuss the handful of key customers in your business, and how to keep them happy and loyal.

Bruce Merrifield — Merrifield Consulting

How to Turn Big Data Into Big Profits!


Top companies like Amazon can leverage big data to predict consumer buying habits. Bruce Merrifield discusses how you can do this too!

Bruce Merrifield — Merrifield Consulting

Discussing the Enterprise Account Selling Model (#3)


Continuance of the Enterprise Account Selling Model video series. Refers to a preceding video. Drawn from Bruce's presentation at APIC on March 1, 2016.

Bruce Merrifield — Merrifield Consulting

Working on Your Best Accounts


What to do with your top accounts.

Bruce Merrifield — Merrifield Consulting

A WayPoint Client and Whale Curve Success Story


Learn how this distributor was able to massively ramp up its profitability even as it lost many of its customers.